SEEKING CULTURAL TOURISM CONSULTANTS
We are seeking to appoint an individual or organisation to support us in developing the English Riviera’s cultural tourism offer, helping us to shape an all-year-round destination and attract a new type of visitor.
Torbay’s tourism industry is worth £450m and provides 21% of our jobs. Yet the new Destination Management Plan highlights an over-reliance on repeat visitors (87%) and a sharp drop off in visits outside of peak season. The Plan identifies the need to expand our visitor base (UK and International), with cultural tourists as a key new market.
We must therefore address the gap between what people want and what they expect to find in the English Riviera. We know that two thirds of non-visitors seek heritage, history and culture, but only half think they will find it here. As a coastal destination, we need to grow and widen audiences for arts, culture and heritage, sharing with visitors what makes the destination unique.
The English Riviera has a rich heritage of significant figures across literature, arts, scientific discovery and exploration – yet potential cultural visitors do not associate the area with this heritage. Equally, the area’s internationally significant geological landscape, coastline and its potential for leisure pursuits and wellbeing are under-explored.
We need our tourism products to be better defined, giving new life to them. How do we best do this?
Apply
If you have credible knowledge and experience of cultural tourism with a creative approach this could be the project for you! Download the brief for the full details, including how to apply. Deadline: 1:00pm, Monday 9 July 2018
